Becky Valentine Foundation

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Building Trust Through Transparency

Trust is one of the most important things a nonprofit can earn. Donors, partners, and community members all want to feel confident that the causes they care about are being handled with care and responsibility. Building trust through transparency is the best way to earn donor confidence. Transparency means more than listing expenses on a […]

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More Than Just a Sale: How DTC Brands Win by Adding Nonprofit Upsells at Checkout

As anyone in e-commerce will tell you, competition is both fierce and plentiful. Direct-to-Consumer (DTC) brands are constantly seeking innovative ways to boost conversions, build loyalty, and differentiate themselves. While product quality and marketing prowess remain crucial, there’s a powerful, often overlooked strategy that delivers significant benefits: integrating a donation to a non-profit upsell at

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